Why Do I Have to Include a Physical Address to Send Marketing Emails?

In order to send Email Flows or Broadcasts with Stan, you will be required to include a physical address before sending.

The requirement to include a physical address in marketing emails is primarily driven by legal regulations, specifically the CAN-SPAM Act in the United States. The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act and was enacted in 2003.

The inclusion of a physical address in marketing emails serves several purposes:

1. Transparency: Including a physical address provides recipients with a way to identify and locate the sender of the email. It promotes transparency and helps build trust between businesses and consumers.
2. Identification: A physical address allows recipients to verify the legitimacy of the sender. It helps distinguish legitimate businesses from spammers or fraudulent entities.
3. Contact Information: By including a physical address, businesses provide recipients with an additional means of contacting them. This promotes communication and allows recipients to raise concerns, unsubscribe from mailing lists, or seek further information.
4. Legal Compliance: The CAN-SPAM Act requires the inclusion of a physical address in commercial email messages. Failing to comply with this requirement can lead to legal consequences, including fines and other penalties.

It's important to note that email marketing regulations may vary depending on the country or region you operate in. Other jurisdictions, such as the European Union under the General Data Protection Regulation (GDPR), may have different requirements related to email marketing compliance. Therefore, it is crucial to familiarize yourself with the specific laws and regulations applicable to your situation to ensure compliance.