Marketing Consent (GDPR)
The marketing consent checkbox is automatically included on your checkout pages and lead magnets. This helps ensure customers have a clear choice about receiving marketing communications and supports privacy requirements such as GDPR.
The consent option is not mandatory for customers to complete a purchase or submit their information, and there’s no action needed to enable it 🌎
How Marketing Consent Works
Customers will see a checkbox below the email entry field: "I agree to receive marketing emails."
This lets them decide if they want to receive marketing emails from you. Whether or not they check the box, they can still complete their purchase or download — nothing gets blocked!
Here’s what happens next:
- ✅ If they check the box, they’ll be marked as Subscribed and will automatically be added to your email marketing list.
- 🚫 If they don't check the box, they’ll complete the purchase and be marked as Unsubscribed. This prevents them from being able to receive an opt-in email!
Where You Can See Consent Status
You’ll be able to see whether a customer is marked as Subscribed or Requires Opt-in in two different places:
1️⃣ Recipients Tab
From the Email Flows tab, click Recipients, and filter by Status.
2️⃣ CSV File
From your Customers tab, click the three dots on the top right, then select Download CSV. The file will include a subscription status column so you can filter or sort as needed.
Integrations via Zapier
If you use Zapier to connect to your external email platform, you’ll now see each new customer’s subscription status, so you can set up automations based on whether they gave consent 🙌