Stan Store Checklist: Is Your Store Set Up for Sales?
“I have so many ideas on what I want to offer, so I’m going to add all of them to my Stan store — that way, there’s something for everyone!”
“I have tons of people viewing my store, but no one’s purchasing anything. I have so many great offers, I don’t know why!”
Sound familiar? You’re not alone — and the good news is, we can help. If your store has views but not conversions, a quick audit might be all you need to unlock your next wave of sales. ✨
Use this checklist to make sure your Stan store is clear, focused, and set up for success 👇
📱 Have You Added Your Stan Store to Your TikTok and IG Bios?
- Creators with Stan linked in both their Instagram and TikTok bios earn 2.8x more GMV on average than those who don’t.
- Make sure your link is easy to find and clearly labelled.
- Mention it in your pinned posts or Story Highlights to keep traffic flowing consistently!
🛍️ How Many Products Are On Your Store?
Less is more when it comes to digital shelves. Too many options can actually reduce sales.
- We recommend featuring no more than 5–6 products total.
- Think of your Stan Store like a curated menu — you don’t need everything, just the bestsellers.
- Aim to highlight your strongest, most relevant offers that match what your audience is asking for right now.
📌 Is Your Most Important Product Front and Center?
Your first two product slots? That’s prime real estate, baby. 🏡
- Put your most important, high-converting, or timely products at the top of your store.
- This ensures that new visitors instantly see what you want them to take action on — whether that’s booking a call, downloading a guide, or joining your course.
💸 Do You Have a Freebie, Low-Ticket, and Mid-Ticket Offer?
A strong store has a product for every stage of the buyer journey.
| Type | Why It Matters |
|---|---|
| 🆓 Free Lead Magnet | Build your email list and nurture future customers, even if they’re not ready to buy yet. |
| 💵 Low-Ticket Offer ($1–$15) | Help your audience say “yes” easily. It builds trust and filters in your serious buyers. |
| 💰 Mid-Ticket Offer ($49+) | Creators with a $49+ product are 3.5x more likely to make $100+ in their first 30 days. |
| 🚀 High-Ticket Offer (Optional) | A 1:1 coaching session or full course is great for buyers who want deeper access to you. |
Start small and stack these offers over time as your audience grows.
👀 Is It Instantly Clear What You’re Selling?
Imagine someone brand new lands on your store. With zero context — would they immediately “get” what your offers are? Ask yourself:
- What is the product?
- Who is it for?
- What will they walk away with?
- Why should they care?
💡 Tip: Add a one-liner beneath each product title that clearly explains the value. Be specific and direct — no fluff!
🗣️ Are You Using Customer Testimonials?
Social proof sells — and it doesn’t have to be complicated! Here’s how to start:
- Ask your early buyers for feedback or a one-line testimonial
- Share screenshots of kind DMs or thank-you messages
- Highlight testimonials in your Stories and pin them to a “Reviews” Highlight
- Drop a quote or result right into your product description
You don't need to wait for dozens of reviews — even one strong review builds trust!
🎨 Are You Using the Right Mix of Callout and Button Products?
Stan lets you feature products in two styles:
- Callout Products — big, bold, and eye-catching. Best for key offers like a course or coaching session.
- Button Products — sleek and minimal. Perfect for supporting offers or add-ons.
💡 Pro tip: Use 1–2 Callout products max, and make the rest Button style. It keeps your store clean and keeps your customer’s focus where it counts.
📸 Does Your Product Imagery Match the Offer?
You’ve only got a few seconds to capture attention. That’s why product visuals matter! Ask yourself:
- Does the image match the vibe and value of the product?
- Is it easy to understand at a glance?
- Is it consistent with the rest of my store?
💡 Use Stan’s Unsplash integration to find free, high-quality images right inside the platform or use Canva to design matching thumbnails that give your store a cohesive, branded look!
A well-optimized Stan store isn’t about having more products — it’s about having the right ones, clearly presented and strategically placed. Keep your store:
- Simple
- Focused
- Aligned with what your audience wants most
When in doubt, check your DMs, look at your best-performing content, and ask Stanley for ideas. You don’t have to guess — you just have to listen and refine. You’ve got everything you need to turn your traffic into sales 💜