How to Drive More Stan Store Sales

"I have so many ideas on what I want to offer, so I'm going to add all of them to my Stan store so that way there is something for everyone!"

"I have a ton of people who are viewing my store, but no one is purchasing anything. I have so many great offers there, I don't know why!"

Does this sound like you? If so, then we've got you covered. We put together a Stan Store Checklist that will help you audit your store!

Check it out below! ️⬇️

How to Audit Your Stan Store For Improvements

Ask Yourself These Following Questions:

✅ Have you added your Stan Store to your IG and TikTok Bios?

Stan Customers with Stan in their TikTok & IG bio earn 2.8x more GMV on average than those without it!

✅ How many products do you currently have on your store?

We generally recommend having no more than 5-6 products at the very MOST.
Less is more. Make it easy for your audience to avoide them feeling decision paralysis.

✅ Is your most important product front and center on your store?

Your first and second products on your store are ✨prime real estate✨!
Be sure to add your most important products at the top so that your audience can easily find them!

✅ Do you have a free lead magnet, a low ticket item ($10) and at least a mid-ticket item ($49)?

Free: We always recommend to have something free so that you can build your email list even if someone isn't ready to purchase from you yet!
Low ticket: Always be sure to include a product that is below ~$15. This will start to weed out your serious customers from those who are just looking for a freebie.
Mid ticket: We recommend add this as $49+ to increase your odds of making $100 in first 30d by 3.5x!
Hight ticket (optional): Usually your 1:1 coaching session, or a high ticket course. Not required when you're starting out, however its always great to have the option on your Stan Store for those who are looking for more than just a digital product.

✅ If I visited your store for the first time today (with 0 context of who you are), would I be able to easily understand what each product is you're selling?

Is it clear what the product is, why I should buy it, and how its going to solve my problem?
Its best to be overly specific on whats included and exactly who it is for so that someone feels confident the product is for them!

✅ Are you using Customer Testimonials?

Use these!!! They will dramatically increase your conversions!

✅ How many Callout vs Button style products do you have on your store?

We recommend using ~2 Callout style buttons (generally your most important products)
And the rest using the smaller Buttons. This will help draw attention to the most important products and will keep people feeling overwhelmed.

✅ Does your imagery match what the product is?

You only have a few seconds to grab sometimes attention, which is why clear imagery & visuals are crucial.
Try not to overthink this one, but we encourage you to utilize our integration with Unsplash to find images that match your product offerings!
💡TIP: you can use Canva to create thumbnail images that are all cohesive!