How Do I Add Pixel IDs for Analytics?

Are you looking to gather deeper insights into your audience's activity and track advanced analytics? You're in the right place! 🤩

What are Pixel IDs?

Pixel IDs are tracking tools from platforms like Facebook (Meta) and TikTok that help you see what people are doing on your Stan Store — like visiting a page or making a purchase. The pixel captures that data and sends it back to your ad account, which helps you measure performance, retarget visitors, and optimize future campaigns 🚀

What Pixel IDs can I add on Stan?

• Google Analytics ID
  • A Google Analytics ID helps you track how people are interacting with your Stan Store — like where they're coming from, and what pages they're visiting. It connects your store to your Google Analytics account so you can get deeper insights into your traffic and make more informed decisions about your content and marketing.
  • Check out Google's article for more info on how to get set up!

• TikTok Pixel ID
  • A TikTok Pixel ID lets you keep track of traffic and clicks from your TikTok to your Stan Store. It shows you what actions people take after they land, so you can see how your content is performing and fine-tune your ads to reach the right audience more effectively.
  • Head over to How to Add a TikTok Pixel ID to get started!

• Meta Pixel ID
  • A Meta Pixel ID (formerly called the Facebook Pixel) helps you track actions people take on your Stan Store after clicking on a Facebook or Instagram ad. It gives you insight into things like page views and purchases, so you can see what’s working, retarget visitors, and optimize your ads to get better results.
  • Head over to How to Add a Meta Pixel ID to get started!
  • You can also find instructions directly from Meta here.

• Pinterest Claim Tag ID
  • A Pinterest Claim Tag ID a unique identifier associated with your Pinterest tag, which is a piece of code that tracks user behavior on your website after they've interacted with your Pinterest ads. This ID helps link conversion data from your Stan Store back to your Pinterest account, allowing you to measure the effectiveness of your ad campaigns and create targeted audiences.
  • Check out this article from Pinterest for further information!

How to Add Pixel IDs to your Stan Store

1. Head over to your Settings tab, and click Profile at the top.

2. Scroll down to the Analytics section. Here, you can paste your IDs into the corresponding fields.

3. Once you're done, click the Update button and you're all set! 🙌