Which Products are the Easiest to Build and Launch in 30 minutes?
It seems like you are working on setting up your first product. What an exciting time, right? š„³
We are so happy to have you on board that we created this article as a guide to finding the best product match for you and your fans!
What type of product should you set up first?
We are sure that you are full of ideas and just canāt decide between all the options. Courses, digital downloads, coaching callsā¦ So many opportunities, but where should you start?
In our experience, your first product should be something that you can set up in a few hours at most. This will not only keep you motivated but also create the opportunity for your fans to support you as soon as possible. So here are our recommendations for you!
Collect Emails / Leads
Why should you collect emails, if you already have a following?
Social media platforms are a great way to grow your business and connect with your niche, but you are not in charge of the algorithm. Just think about how much Instagram has changed in the last few years!
There is a big chance that some of your followers will only see a small fraction of your posts, so reaching them consistently should be your goal. You already have their attention, so it's time to keep it!
Collecting their email addresses ensures that you will land at the top of their email inbox every time you send out an update, learning materials, or even product offers.
What can be your first lead magnets?
There are many ways to create undeniable offers for your fans, but here are the most common ones our Stan creators already love to use.
- Waitlist for your upcoming product
- Newsletter Opt-in
- Free resource/ template that youāre using
- List of most common FAQs you get
Donāt forget to also talk with Stanley, your personalized content strategist, to create some ideas for you based on your social media accounts. He always has the best insights. š
Coaching Calls
What are Coaching Calls?
A coaching call is usually a 1:1 conversation between you and one of your fans. For example if you are wellness trainer, you would personally help your customer to setup their daily routine and workout routine.
The main goal of this call is to give the other person personal attention, so this product works best for professions and niches where your audience has specific problems and/or hands-on collaboration.
The most common industries are:
- Fitness and Wellness
- Business Consulting
- Education
- Professional Coaching
Why should you choose Coaching Call as your first product?
The most valuable thing to offer to your fans is your time and attention.
They follow you because they trust your judgment and believe that your knowledge and experience can help them achieve their goals. Even if you feel like a beginner, you have valuable insights to share with someone who hasn't yet started the journey you're already on.
Setting up a Coaching Call product also allows you to have an offer before you have a clean insight on your audiences painpoint. You can use these conversations as a jump start to a future course outline or e-book plans.
All you have to do is set up your calendar availability, and you are ready for bookings!
Custom Products
What are Custom Products?
Custom Products is a Stan specialty created for multi-faceted creators just like you.
Weāre sure that you know the feeling when you have the best idea ever, but some rigid services just donāt let you do it. ( Looking at you, McDonaldās. Where is my ice cream and fries combo? š )
At Stan, we believe that as a creator, you shouldnāt be put in a box but let to build your own world. So Custom Products, as the name suggests, lets you rewrite the rules and create your own specialized offer.
Why should you choose Custom Products as your first product?
Similar to Coaching Calls, setting up a Custom Product will also help you build a stronger connection with your audience. They can ask you to review their materials, answer questions, or do an analysis for them. How would this look in real life?
- If you are an online marketing expert, you can review their businessās Instagram page and give them tips on how to create a more engaging bio.
- If you are a gardener, your audience members can send you pictures of their plants and ask you how to treat them better.
- If you are teaching copywriting, your fans can send in their articles for you to review and help them become better copywriters themselves.
Custom Products are the best way to set up your first offer as soon as possible but still create something truly special that feels personal to your audience. If freedom is the most important factor for you, we highly encourage you to try out this product format.
The next step: Digital downloads and Courses
Did you know that nearly 50% of our creators' income on Stan comes from digital downloads? If you are ready for your next stage as a Stan creators you can learn more about our creators' best practices for digital downloads and courses, check out our in-depth article here. š„³