How to Create a Funnel

What is a Funnel? 

A Funnel is a way to guide your audience through a streamlined purchasing experience, one product at a time. Instead of seeing all of your products on your Stan Store at once, a Funnel directs your customer to a specific starting product. After they sign up for that product, they’re automatically redirected to the next one in your Funnel — and then to the next, and so on. Funnels are a great way to upsell more products.

Creating Your First Funnel

1. Go to the Funnels tab in your Stan Dashboard and click + Create New Funnel

2. Select the type of product you'd like to create (e.g., Digital Download, eCourse).

3. Fill in the details of your product and hit Publish.

Adding an Upsell to Your Funnel

1. Click + Add Page to include a second product as an upsell.

2. Choose a product type that complements your initial offering. 💡We recommend offering it at a discounted rate for a compelling upsell.

3. Create and Publish the second product in your Funnel.
4. Repeat these steps to add more products. 💡We recommend 2–3 products per Funnel.

Example Funnel Structure

First Product: "Accounting Basics for New Small Business Owners" Guide – $19

Second Product (Upsell): "Accounting Balance Sheet Template" – $5

Confirmation Page: Includes download links for all digital products purchased in the Funnel and sends a confirmation email to the customer.

Note: Funnel Confirmation Pages are automatically created and are not customizable.

Adding a Funnel to Your Stan Store

1. Copy the Funnel URL.

2. Go to the My Store tab, click + Add Product. 

3. Select the URL / Media product.

4. Paste the URL into the Paste URL field. Add an image, add text, then click Publish.

Now your Funnel is live on your Stan Store 🎉