How to Market Your Stan Store & Increase Your Sales Like a Pro

You’ve got a product. Now it’s time to get that first "cha-ching." Here’s your step-by-step guide to getting your first sale (and celebrating the heck out of it) 🎉

Here's what we'll cover 👇 :

1. Validate Your Product (Zero Dollar Spend)

2. Build Trust (Give, Give, Ask)

3. Launch Strategy (Tease, Announce, Sell)

4. Bonus Tips: Stanley, Social Proof & More

🎥 Need a Visual Walkthrough?

Prefer to follow along step-by-step? Watch this in-depth tutorial:

In this video, you’ll see exactly how to go from idea to published product inside your Stan Store — perfect for visual learners or anyone who wants to hit the ground running. 🚀✨🎬

💡 1. The Zero Dollar Spend Method: Validate Your Idea for Free

Before you spend hours building something, test if your audience actually wants it. This is what we call the Zero Dollar Spend Method.

❓ Step 1: Poll Your Audience

Use stories, polls, or comments to ask:

• “If I made a [product idea], would you be interested?”
• “What would this be worth to you?”
• “Would you rather have a guide, video, or 1:1 session?”

🎣  Step 2: Create a Free Sample

Make a short, value-packed version of your product. See how many people grab it — and what feedback they share:

• A checklist or 1-pager for a bigger guide
• A 10-minute preview video from a course
• A free coaching audit or intro call

⌛ Step 3: Build a Waitlist or Soft Launch

• Use a Lead Magnet to start collecting emails from interested people
• Announce that the full version is coming soon
• Watch how many people sign up — if demand is strong, you’re ready to build! You can find more information on building a Waitlist here: How to Pre-Sell or Create a Waitlist for a Digital Product

🙏 2. Give, Give, Ask to Build Trust & Drive Sales

If you’ve ever felt awkward about “selling,” this method is for you! The Give, Give, Ask strategy is a powerful — and natural — way to promote your product without feeling pushy. The idea is simple: give value before you ask for anything in return. This builds trust, loyalty, and makes your audience want to support you! Here’s how it works:

🆓 Step 1: Give Valuable Free Content

Start by offering real value for free. This positions you as a helpful expert and gets your audience thinking: “Wow, if this is free, imagine what the paid version includes!” Here are some examples of how to give:

• How-to videos or tutorials
• Free cheat sheets, guides, or PDFs
• Mini-lessons shared on Reels, TikToks, or via email

💝 Step 2: Give Again — Through Engagement

Now that you’ve shared something helpful, deepen the relationship. Think of this as the second “give.” Here are a few ways to build a connection with your audience:

• Reply to DMs and comments
• Ask questions on Stories or polls
• Offer personalized feedback or tips in response to your content

This creates a real connection and helps your audience feel seen and supported — without asking for anything (yet 😉)

💬 Step 3: Ask — The Right Way

You’ve built trust. You’ve shown up consistently. Now, you can confidently ask for the sale — and it won’t feel pushy or salesy. Here’s how to do it organically:

• Mention your product as part of a free tip or lesson
• Add a soft CTA like: “Want to go deeper? Grab my [product]”
• Use a Story reply sticker or “link in bio” drop after sharing value

The “ask” works best when it feels like the next natural step — not a cold pitch. This method works because people love to reciprocate. When you genuinely help them first, they’ll want to support you in return, and buying your product feels like a no-brainer 🧠

🎙️ 3. Tease, Announce, Sell to Build Momentum

Want to build hype before you even launch? The Tease, Announce, Sell strategy is a tried-and-true launch flow that warms up your audience and makes them excited to buy. Here’s how to use it:

👀 Step 1: Tease the Product

Before your product is even finished, give your followers a sneak peek behind the scenes. This doesn’t just build intrigue — it makes your audience feel like insiders who are part of the process.

Ways to tease your product:

• Share a BTS Reel of you working on it: “Cooking something up for you 👀”
• Post a screenshot of the product in draft: “Can’t wait to share this with you soon!”
• Ask questions like: “Would you buy [product idea] if I dropped it next week?”

📣 Step 2: Announce the Product

Now that your audience is curious and paying attention, it’s time to officially announce what’s coming. This is your moment to clearly show them why this product matters — and exactly how it will help them:

• Drop a Reel or carousel: “Introducing [Product Name] — designed to help you [solve pain point]”
• Highlight who it’s for: “This is perfect for you if you’re struggling with [problem]”
• Include the launch date or waitlist link in your bio

You’re not selling just yet — you’re positioning the product as the solution they’ve been waiting for.

🛍️ Step 3: Sell with Intention (and a Bonus!)

Now that the groundwork is laid, you can confidently open the doors. Don’t forget to follow these steps when you start selling:

• Remind your audience what the product solves
• Drop the link in your bio and make it easy to access
• Go live, post, and email your list to keep the momentum going

🧠 Pro Tips to Keep the Sales Rolling In!

Use these bonus strategies to take your store to the next level — and keep that “cha-ching” sound coming 💸

🤖 Use Stanley to Generate Your Launch Post

Stanley knows what content is already performing well — so let him do the heavy lifting when it’s time to launch your product.

• Ask Stanley: “Can you write a product launch post for [product name]?”
• Use his suggestions to post on IG, TikTok, or even to your email list
• Don’t be afraid to repeat yourself — it often takes 3–5 reminders before someone buys!

🎉 Celebrate Every Single Win

Your first sale is everything. It’s proof that your idea works — and that people are willing to pay for it. Don’t let it slip by unnoticed.

• Screenshot it. Share it. Thank your community.
• Build momentum by posting: “OMG! My first sale!”
• Use it as social proof to show others your product is worth buying 🙌

Looking for more ways to build trust with future customers? Here’s how to collect and share social proof:

• Ask early buyers for a quick review or testimonial
• Share screenshots in Stories — and save them to a “Reviews” Highlight
• Add customer quotes directly to your product description

The more proof you show, the more confidence your audience will have when it’s their turn to buy!

📣 Keep Showing Up (Even When It Feels Quiet)

You don’t need to go viral to be successful — you just need to stay consistent and visible.

• Keep posting regularly about your product (Stanley can help!)
• Share real results, reviews, and customer FAQs
• Add your product link in comments and replies when it’s helpful

🎯 You’re closer than you think. You don’t need a million followers. You don’t need a massive budget. You just need one good idea, the right digital product, and the courage to put it out there. With Stan, everything you need to build and sell your offer is in one place. You’ve already taken the hardest step — starting.

Now it’s time to launch, learn, and grow. Your first (or next!) sale is just around the corner — and we’re cheering you on every step of the way 💜 Head to your Stan Store and make that first sale happen today 💪