How to Choose What To Sell To Your Audience πŸ’°

Ready to start monetizing but unsure what to offer your audience?

We've got you covered! Once you identify your audience's key problems, you can choose which "product" to package your solution in. We generally recommend creating 1 of each Type of Product below, but the easiest is to start with are the top two options!

Price Type of Product
$0 - $5 Freebie or Lead Magnet Free How-To guide, email newsletters, webinars, etc.
$6 - $35 Passive Income Product E-books, mini-courses, audits (personalized videos), etc. 
$50+ High Touch Product 1-on-1 coaching, group coaching, memberships, courses, etc.

Now let's dive a little deeper into each digital product you can offer:

Personalized Video Responses (or Audits) πŸ™‹

If you're drowning in DMs from your followers asking for your advice, then this is the quickest offer you can set up and sell (literally within minutes of setting up a Stan Store). We Creators love helping our followers as much as we can, but the more we grow, the more impossible it becomes to answer everyone.

The solution? Sell personalized 'Ask Me Anything' video responses, or just personalized videos reviewing someone's situation! This means your inbox gets fewer DMs, your most dedicated fans get your advice, AND You make more money.

Pricing: $5-40 Per Video, depending on your demand

Coaching Calls πŸ“…

Offering followers the ability to book a 1:1 Call on your Calendar is another one of the easiest products to sell, that takes 0 effort on your part! The "Product" is literally just your time and expertise. Your followers want to spend time with you and would love to pay for time on your calendar.

You can set up a Calendar Booking page on Stan and immediately start collecting payments for bookings. This is a great way to start understanding what your followers are willing to pay for.

Pricing: $30-70 per hour for starter coaches, and $100+ for advanced coaches, with the top reaching around $1,000 per hour.

Digital Downloads πŸ“ eBook / Guide πŸ“š

You'll notice a lot of your followers always ask you the same 2-3 questions. Rather than typing out the same DM, compile your knowledge into an eBook or Guide and sell it automatically at scale. This way, you don't have to constantly repeat yourself in your DMs and can help people with a much more in-depth answer while making passive income. Use Canva and keep things short and sweet! Leave your audience wanting more!

Pricing: This varies widely by niche, but we recommend anywhere between $5-29 as your entry-priced product.

Templates & Tools (Spreadsheets, Checklists, etc) πŸ› οΈ

One of the best ways to monetize is to provide your audience with the same tools that you use to succeed. You can upload any kind of file to your Stan Store, including .xls, .pdf, .psd, .mp4, and even link to an online page (URL). Stan will send this file or link directly to your customer on purchase.

We recommend repurposing your existing tools into templates with the same native file extension you already are using.

  • Offer Type: Spreadsheet TemplateπŸ“Š 
  • Do you have any tools you use in your day-to-day that your audience could also use?
  • A tool or template is perfect for repurposing and selling to your followers as a digital download.

For example, @melefante6 repurposed his own AirBnB investment template into a downloadable spreadsheet his followers can use to figure out which properties will be a good investment.

  • βœ… Daily morning affirmations checklist
  • πŸ’° Personal Finance Tracker Sheet (@investwithchantz repurposed what he used for his own business and just uploaded it to Stan)
  • πŸƒ Workout GlideApp
  • πŸͺ™ Crypto Tracking Tableau Chart

Pricing: Anywhere from $10-$49

Exclusive Content & Mini-Courses (Video, Audio) πŸŽ₯

In the same way that you would create a series of videos on TikTok, you can create an exclusive series ('How to 101', Exclusive Episodes, etc) which can be packaged and sold through your Stan store.


  • 🧘🏽 60 Day Yoga Program
  • 🏠 Advanced Real Estate Investment Course
  • 🎧 Uncut, Uncensored Bonus Podcast

Pricing: $30 to $300+ (Really depends on the depth of your course and niche)

Still need help? Contact Us Contact Us