Sell a Digital Download Product
What is a Digital Download Product?
A Digital Download Product is a file-based product that your customers can instantly access after purchase — no shipping or live sessions required. It’s one of the simplest and most scalable ways to share your knowledge, creativity, or tools online 🙌 You can sell just about anything that can be downloaded or linked to — including eBooks, guides, templates, assets, planners, workbooks, and recipes.
How to Set Up a Digital Download Product
Here’s how to add a Digital Download to your Stan Store:
- Go to the My Store tab and click Add Product.
- Select Digital Product
- On the Thumbnail tab, you can:
- Pick a Thumbnail style (Button, Callout, or Preview)
- Select an image (400x400)
- Add your Title, Subtitle, and Button text
- Next, head to the Checkout Page tab:
- Add a Checkout Page banner image (1920x1080)
- Add your Description, Description Body, Bottom Button Title, and Call-to-Action Button text
- Set the price (💡You can toggle on Discount Codes or Limit Quantity with the Creator Pro plan)
- If needed, add custom fields from the "Collect Info" section using the +Add Field button. (💡 You can ask for phone numbers, text, multiple-choice, drop-down, or checkboxes).
- At the bottom of the Checkout Page, you have two options for adding your Digital Product:
- A: You can upload a file
- B: You can redirect to a URL by adding the link and your product's name
- Navigate to the Options tab if you'd like to:
- Add Reviews
- Add Email Flows, Order Bumps, Affiliate Share (💡Creator Pro plan only)
- Integrate your Community
- Customize your confirmation email
🎉 Once you're done, click Publish — or Save as Draft if you're not ready just yet.
File Formats & Size Recommendations
You can upload nearly any file type to your Stan Store, including:
- XLS
- PSD
- EPS
- SVG
- MP4
The recommended file size is 500MB (or as small as possible) to ensure quick downloads for your customers. Files up to 5GB are supported, but larger files may cause issues on slower networks or older devices.
💡 Using a file type that's not supported?
No worries — just upload your content to a platform like Google Drive or Dropbox, then use the Redirect to URL option to share the link instead of uploading a file directly. Just make sure your sharing settings allow anyone with the link to view or download the file.
Popular Digital Download Ideas
📚 eBooks & Guides
Tired of answering the same questions in your DMs? Package your knowledge into a PDF guide or eBook that teaches your signature method or answers your most common FAQs. It’s a great way to go deep without repeating yourself.
🛠️ Templates & Tools
From spreadsheets to Notion dashboards, your behind-the-scenes tools are often exactly what your audience needs. Just clean them up, add a bit of context, and turn them into ready-to-use downloads.
🎨 Design Assets & Creative Packs
If you're a designer, content creator, or visual thinker, your creative work is a goldmine. Sell things like Canva templates, social media graphics, Lightroom presets, or printable art — beautiful, useful, and ready to download.
📝 Planners, Journals & Worksheets
Help your audience stay organized or go inward with digital planners, journaling prompts, habit trackers, or goal-setting worksheets. They’re simple to make and endlessly helpful.
🍽️ Recipes & Wellness Plans
If you’re the go-to for food, movement, or mindset tips, package your routines into meal plans, grocery lists, fitness calendars, or daily wellness rituals that your audience can stick to.
💼 Workbooks & Mini-Courses
Break down your process into bite-sized steps. Whether it’s a one-page roadmap or a five-part PDF series, you can guide your audience through a transformation with downloadable lessons and exercises.