How to Create an Email Flow

In this article, we'll give you a clear understanding of what an Email Flow is in Stan and how it can benefit your communication and marketing efforts. Whether you are new to email marketing or looking to enhance your existing strategies, this guide will equip you with the knowledge to effectively implement email sequences. Let's dive in!

What is an Email Flow?

An Email Flow refers to a series of pre-scheduled emails that are automatically sent to new or existing recipients based on predefined triggers or intervals. It allows you to deliver a planned sequence of messages to engage, inform, or convert your audience over a specific period.

Benefits of Using an Email Flow

Implementing an email sequence can offer several benefits for your communication and marketing efforts:

1. Automation: Email sequences can be automated, saving you time and effort by setting up a series of emails in advance. Once set up, they can run on autopilot, nurturing and engaging your audience while you focus on other important tasks.
2. Consistency: Email sequences allow you to maintain consistent communication with your audience. By delivering a well-planned series of emails, you can ensure your subscribers receive relevant content at the right time, increasing engagement and building trust.
3. Segmentation and Personalization: You can customize email sequences based on different segments of your audience. By tailoring the content to specific interests, behaviors, or demographics, you can deliver personalized experiences that resonate with your recipients.
4. Lead Nurturing: Email sequences are particularly effective for lead nurturing. By delivering a sequence of valuable content over time, you can build relationships with your leads, establish credibility, and guide them towards a conversion or purchase.
5. Increased Conversation Rates: Well-crafted email sequences can lead to higher conversion rates. By strategically guiding your recipients through a series of messages, you can effectively educate, persuade, and drive them towards taking the desired action.

Creating Your First Email Flow

1. Click on the Email Flows tab and select Get Started.
2. Next, you'll be prompted to either import a contact list. You can skip this step and do this later.
3. You'll then be prompted to enter your business address, which is required by law in order to send marketing emails.
4. Click on Add Flow, give your Email Flow a name and decide who you would like to receive the Flow.

Adding More Emails to Your Flow

1. To add a second email for your Email Flow, be sure to click "Save Draft" on your current email. Once you hit "Publish," the email will be live and customers will be able to receive it!
2. Next, click on the button that says +Add Email.

3. Start editing your next email and continue the process until all emails in your Flow are complete!
4. You can also click "Test Send" to send yourself a test email, so you can see exactly what your customers are going to see!

Editing Your Email Flow

When editing your Email Flow, you will be given the option to customize the timing, subject line, email body and the quantity of emails you would like to send. Follow the steps below.

1. Decide on when you would like your new customer to receive your email. Choose between minutes, hours or days after purchase of your digital product.
2. Next, write a subject line or use our existing template.
3. Write your email body or use our existing template!

Best Practices for Creating an Email Flow

To create an effective email sequence, consider the following best practices:

1. Define Your Goals: Clearly identify the objectives you want to achieve with your email sequence. This will help you structure your emails and measure the success of your campaign.
2. Plan Your Content: Map out the content for each email in the sequence. Ensure that each message adds value and aligns with the overall objective of the sequence.
3. Schedule At Least 4-5 Emails: Studies show that it typically takes 7 impressions before someone is ready to buy from you, so the more times you're in front of them, the better!
4. Use Case Studies/Customer Testimonials: The best way to upsell is to share other customer case studies or testimonials!