How to launch your first digital product on Stan

So, you’ve got an idea—maybe it’s a mini course, an ebook, or even 1:1 coaching calls. Amazing! But how do you turn that idea into income with Stan Store? This step-by-step guide will walk you through everything you need to confidently go from just an idea to your first sale.

Let’s build your Creator business—one simple step at a time 💜

🔍 Step 1: Shift your mindset and choose your niche

Before you choose a product, let’s talk mindset. It’s easy to feel like you’re “not ready." Maybe you don’t have a huge following or feel like you’re not an expert yet—but here’s the truth: You don’t need 100K followers. You need 100 loyal ones who trust you and want to learn from you. That’s more than enough to start earning.

Instead of thinking, “Who would buy from me?” ask yourself, “How can I help the people already paying attention to me?”

👇 Try this:

• Look at your DMs, comments, and story replies. What are people constantly asking you for help with?
• What have you gone through or learned that others would pay to shortcut?
• Think about what lights you up—that’s the zone your product should live in.

Once you've shifted your mindset, it’s time to choose your niche! Use these four golden rules to narrow down a niche that not only excites you—but is actually profitable:

1. Solve an urgent problem. Your product should be a “must-have,” not a “maybe later.”
2. Be specific. “Fitness for busy moms” is stronger than “fitness for everyone.”
3. Choose a proven market. Look for categories where people are already buying — health, money, relationships, productivity, etc.
4. Play to your strengths. You’ll sell more (and enjoy it more!) if you create something that feels natural and energizing.

💵 Step 2: Set your prices with confidence

Pricing doesn’t need to feel overwhelming! You’re providing value—real value. And people want to pay you for that! Here’s a simple guide to help you get started:

📝 Step 3: Write a product description that sells

Your product description is your sales pitch—but it doesn’t need to feel salesy. Focus on value, clarity, and trust. Break your product description down by sharing:

• What it is
• Who it’s for
• What they’ll walk away with

Example:

“In this mini course, you’ll learn how I turned my DMs into sales—with just a free lead magnet and a few Reels. This course is perfect for Creators who want to start earning from their content.”

➕ Step 4: Add bonuses or Order Bumps (Optional but powerful)

Bonuses and Order Bumps are a simple yet powerful way to boost your sales! You can offer:

• Bonuses, like a freebie workbook, checklist, or template.
• Order Bumps, such as a small upgrade that appears at checkout (Ex: “Add my Notion Content Planner for $9”)

🚀 Step 5: Publish and promote

You’re almost ready! Just click Publish on your product and get it in front of your audience:

• Add your Stan Store to your bio on all platforms
• Share behind-the-scenes content
• Use Stories, Reels, Lives, and email to drive traffic

You did it! You’ve officially launched your first digital product! 🎊 Remember: Your first product doesn’t need to be perfect—it just needs to be out there. Every post, email, and conversation moves you closer to your dream Creator business. And we're here for you every step of the way!