How to Launch Your First Digital Product on Stan

So, you’ve got an idea — maybe it’s a mini course, an ebook, or even 1:1 coaching calls. Amazing! But how do you turn that into income using your Stan Store? This step-by-step guide will walk you through everything you need to confidently go from just an idea to your first sale.

Let’s build your Creator business — one simple, smart step at a time. 💜

🔍 Step 1: Shift Your Mindset & Choose Your Niche

Before you choose a product, let’s talk mindset. It’s easy to feel like you’re “not ready” — maybe you don’t have a huge following or feel like you’re not an expert yet. But here’s the truth: You don’t need 100K followers. You need 100 loyal ones who trust you and want to learn from you. That’s more than enough to start earning.

Instead of thinking, “Who would buy from me?” — ask, “How can I help the people already paying attention to me?”

👇 Try This:

• Look at your DMs, comments, and story replies. What are people constantly asking you for help with?
• What have you gone through or learned that others would pay to shortcut?
• Think about what lights you up — that’s the zone your product should live in.

Now that you’ve switched your mindset, it’s time to choose your niche! Use these 4 golden rules to narrow down a niche that not only excites you — but is actually profitable:

1. Solve an urgent problem. Your product should be a “must-have,” not a “maybe later.”
2. Be specific. “Fitness for busy moms” is stronger than “fitness for everyone.”
3. Choose a proven market. Look for categories where people are already buying — health, money, relationships, productivity, etc.
4. Play to your strengths. You’ll sell more (and enjoy it more!) if you create something that feels natural and energizing.

💵 Step 2: Set Your Price with Confidence

Pricing doesn’t need to feel overwhelming — you’re providing value. Real value. And people want to pay you for that! Here’s a simple guide to get started:

📝 Step 3: Write a Product Description That Sells

Your product description is your sales pitch — but it doesn’t need to be salesy. Focus on value, clarity, and trust. Break it down like this:

• What it is
• Who it’s for
• What they’ll walk away with

Example:

“In this mini course, you’ll learn how I turned my DMs into sales — using just a free Lead Magnet and a few Reels. This course is perfect for Creators who want to start earning from their content.”

➕ Step 4: Add Bonuses or Order Bumps (Optional but Powerful)

Order bumps are a simple yet powerful way to boost your sales!

• Bonuses – Add a freebie like a workbook, checklist, or template
• Order Bumps – A small upgrade that shows up at checkout (Ex: “Add my Notion Content Planner for $9”)

🚀 Step 5: Publish and Promote

You’re ready! Click Publish on your product and get it in front of your audience:

• Add your Stan Store to your bio on all platforms
• Share behind-the-scenes content: “Just launched something new!”
• Use Stories, Reels, Lives, and email to drive traffic

You did it! You’ve officially launched your first digital product! 🎊 Remember: Your first version doesn’t need to be perfect. It just needs to be out there. Every post, email, and conversation moves you closer to the Creator business you’re building. Stan (and Stanley!) will be here every step of the way!