Email Flows Analytics Overview

Email Flows Analytics

If you'd like a general overview of your Email Flow analytics, head to the Email Flows tab, navigate to the correct Flow, then click on the Analytics icon:

This will bring you to the specific analytics for this particular Email Flow!

These figures outline the following metrics:

Delivered 📪: The number of emails that have been delivered. This accounts for spam filters and other blocks that might prevent messages from coming through to customers.

Opens 📭: The number of emails that have been opened by customers.

Clicks 📸: The number of emails with active engagement; i.e, clicking on links embedded in the email.

CTR 📧: The percentage of unique clicks by all recipients.

CTOR 👁️: The percentage of unique opens that lead to unique clicks.

What does "unique" mean?

Great question! A unique email open is counted the first time an individual subscriber opens your email. Each recipient can only be counted once as a unique open, no matter how many times they reopen the message.

A unique click is recorded the first time that a subscriber clicks on a link within your email. Any additional clicks on the same link by the same person are not counted again.

Broadcast Analytics

1. Go to the Email Flows tab and navigate to Broadcasts.
2. You'll now see a list of all your Broadcasts, and you can see how many emails have been sent with each broadcast, how many % opened the email, and the % of clicks in the email, as well as the status of the broadcast.
3. Click on the three small dots on the right and then on View Recipients, and you'll find a list of all the recipients of that broadcast and their specific status.