Email Flows and Email Broadcasts Analytics Overview

Email Flows and Broadcasts Analytics

If you'd like a general overview of your Email analytics, head to the Email Flows or Email Broadcasts Tab, navigate to the correct Flow or Broadcast, then click on the Analytics icon:

This will bring you to the specific analytics for this particular Email Flow or Broadcast!

These figures outline the following metrics:

Delivered 📪: The number of emails that have been delivered. This accounts for spam filters and other blocks that might prevent messages from coming through to customers.

Opens 📭: The number of emails that have been opened by customers.

Clicks 📸: The number of emails with active engagement; i.e, clicking on links embedded in the email.

CTR 📧: The percentage of unique clicks by all recipients.

CTOR 👁️: The percentage of unique opens that lead to unique clicks.

What does "unique" mean?

Great question! A unique email open is counted the first time an individual subscriber opens your email. Each recipient can only be counted once as a unique open, no matter how many times they reopen the message.

A unique click is recorded the first time that a subscriber clicks on a link within your email. Any additional clicks on the same link by the same person are not counted again.