How to Build & Launch Your Stan Store in 30 Minutes

Ready to set up your Stan Store and start earning fast? This guide will walk you through everything you need to launch in under 30 minutes — from customizing your design to adding products and collecting emails.

🎨 Customize Your Store

Start by personalizing your Stan Store so it reflects you.

Head to the My Store tab on the left, then click the pencil icon next to your name. Here, you can:

• Add your profile photo
• Update your name and bio
• Link your social profiles

Make sure to hit Save before moving on!

Next, visit the Edit Design tab to choose your:

• Theme
• Colors
• Fonts

Want a full breakdown? Here’s how to customize your store design →

🛠️ Build Your Products

Let’s get you to that first $100 (and beyond)! We recommend starting with 4–6 products that give your audience multiple ways to buy from you — whether they’re brand new or longtime fans. A great store usually includes a mix of high, medium, and low-ticket offers, plus a few key tools to grow your sales over time. Here’s your step-by-step breakdown:

🔝 High-Ticket Product – Coaching Calls, Packages, or Webinars

These are usually your biggest earners — and require the least up-front work. You’re monetizing your time and expertise.

Coaching Calls or Packages

If your audience comes to you for advice (on fitness, mindset, content, business, dating, etc.), give them the chance to book time with you directly. Set up a Calendar Booking page and start getting paid today.

Webinars

Teach something live, build trust fast, and pitch your product naturally at the end. Perfect if you like connecting in real time — and you can even sell the replay afterward for passive income. Set up a Webinar →

💸 Starter Pricing:

• $30–70/hour for new coaches
• $100–1,000+ for advanced or bundled offers

🎯 Medium-Ticket Product – Personalized Videos, Courses, and Memberships

These let you go deeper with your audience — without having to show up live.

Personalized Video Responses

If your DMs are packed with questions, this is the easiest way to monetize them. Sell personalized Ask Me Anything videos where you review their situation or give tailored advice.

💸 Typical Pricing: $5–40 per video

Courses

Turn your process into a repeatable system — and get paid over and over again. If you’ve gotten results (growing a platform, landing deals, mastering a skill), an eCourse is a great way to package and sell it.

Memberships

Recurring income + deeper community = a creator’s dream combo. Offer exclusive content, templates, live calls, or ongoing support — and create a steady stream of monthly revenue.

Set up a Membership →

💸 Typical Pricing: $29–299, depending on depth and niche

📦 Low-Ticket Product – Digital Downloads

The perfect place to start if you’re brand new. Think eBooks, templates, scripts, checklists, or mini-guides — anything your followers ask you about all the time.

Turn those FAQs into a Digital Download and sell it on autopilot. Use Canva to design it quickly — keep it clear, valuable, and easy to digest.

💸 Recommended Pricing: $5–29 depending on value

📧 Free Product – Collect Emails or Applications

Want to build long-term income? Start building your list. With Stan, you can easily collect emails or applications using a simple form or lead magnet. This lets you talk to your audience directly — no algorithm needed — and makes launching future products 10x easier.

🔗 External Link Product – Share Any URL

Want to drive traffic somewhere else? You can add an External Link to your Stan Store and send people to a YouTube video, podcast, affiliate link, newsletter, booking form — anything you want.

💰 Stan Referrals – Passive, Recurring Income

When you share Stan with your audience, you earn 20% of every subscription you refer — in perpetuity. That means every time someone signs up for Stan using your referral link, you get paid every single month they stay subscribed.

💸 Earn up to $189 a year per referral based on the plan they choose — It’s passive income that stacks over time — and works alongside the rest of your offers!

The best stores start simple. Launch one product, get some momentum, and then layer in more over time. With Stan, you can build everything in minutes — no tech stress, no guesswork. Let your store grow with you 💜